Beard care products are everywhere. And since beard grooming is quite a niche market, I think the market is pretty saturated. So it takes a lot of effort to make one product stand out when there are so many of them. This beard oil really stands out. What I love most about Gladiator Icon Beard Oil: - Packaging: I kept the box. I don't keep boxes. Who keeps the boxes? But I kept these. The artwork is really good. I don't expect attention to detail from a beard grooming company. But these guys did it. Scent: Most beard grooming products have amazing derivative scents. The icon is not one of them. If you're looking for a scent that vanishes as soon as you apply it, Icon isn't for you. If you're looking for a light, ethereal scent that no one will ever smell, Icon isn't for you. The symbol tells you it's there, makes no apologies and approaches addiction levels. My favorite beard scent. Ingredients: I doubt that a beard oil made in small batches in the USA doesn't have great ingredients. And in my experience, most work pretty well. Again, the Gladiator brand doesn't disappoint. I use it on both my beard and shaved scalp. Provides plenty of moisture throughout the day. No worse than the most expensive products - charity: the company returns part of its profits to charities that support veterans. And most importantly - I will buy more of their products. It's good enough to buy more than once.
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