The most helpful feature of this tool was its ability to connect with different databases like salesforce and zen cart among others which made it easier than any other system to manage my inventory and customer information at one place. I dislike everything else about reifer except pricing since they offer great discounts but still too expensive compared to competition out there. It makes our job very easy by collecting all relevant details from various sources (sales force) into single database so we can easily analyze them when necessary or whenever required using their powerful reporting tools.