I like how easy it is for me as an account manager with no design experience at all! It's really quick & intuitive once you get used too - so great if your team/company doesn't have much in terms of graphic designers or developers who can build out apps quickly (which we don’t).
The fact there are lots more features than just boards makes sense but would be nice not having them hidden away somewhere else where they're harder t reach without knowing exactly what one wants from pinterest already!! We've started using this tool within our recruitment process which has been very effective since people love being able see examples / ideas before applying online through us via LinkedIn etc..