The ease in which it can integrate into our own system, allowing us access through APIs for quick integration or custom development if needed! Their team is amazing at getting answers back quickly via email/phone calls from their support staff that are always friendly & helpful!! I have no complaints about anything so far other than perhaps they could offer more options when using an API (i'm sure there's something out already but not available yet). Great product overall though easy enough use without needing much training once set up correctly.- Integrating multiple platforms like Salesforce CRM along side HubSpot Marketing Automation toolkit has been great thus saving time by consolidating both systems instead having 2 separate teams doing each task separately.
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