It is very easy to use, I like that it has all my accounts in one place as well as tracking information about visitors who are not logged into our system. The interface could be more user friendly but this can easily be changed by updating software or adding widgets/features from other developers which you may want at some point. Tracking info such as where people go when they first come onto an online page or even if someone signs up through another service (for example) would help us make decisions regarding content we put out there so the end goal will be met with ease!