Not sure what the target market is. I wore them for a day (well, sort of, see below). I was in thick and tall bushes and felt bulletproof (mite proof). When I took a break after a few hours, I found that one of them had snapped and gone. The Velcro on the remaining gaiters had frayed and pulled away from the nylon. The marketing image is deceptive. They are shorter than expected. In the photo, I'm wearing men's boots that are a US size 10. I don't recommend them for heavy use, but why would you want to wear gaiters otherwise?
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