I like that it is updated frequently as new products are released or discontinued from companies such as Coca Cola etc; however this means there may be some lag between when an item comes onto their website/website updates to reflect changes made by manufacturers themselves which could lead me into thinking something has been removed off store without being aware until after my visit! A great tool for keeping up with trends within different markets but not so good if your looking specifically across all industries due to lacklustre reporting structure - sometimes finding information about certain items available online isn't enough detail (e.g., nutritional content) therefore having access via app would help solve problems associated wth time constraints whilst shopping.