We used to have a lot of clients that were not happy with their current SEO services provider. And we worked with them to improve their rankings. They had been with them for 5 years but didn't know where they stood. After our engagement, they saw an increase in traffic from Google searches. They liked that we got to the root cause of their issues. It was good that it was a white hat approach. They were looking for more technical SEO advice. They felt like there wasn't enough focus on their target keyword.