I like that it allows me access into other markets for different instruments with some small commissions compared to traditional brokerages (around 2%), which makes investing in more diverse assets possible. It's not too user-friendly if you're new at all - but once your familiarized, everything gets easier! There are no clear advantages yet over competitors such as Robinhood/TradeStation etc., so we'll see how things develop there. If price matters most then definitely use their platform; otherwise stick to better known alternatives where pricing isn't always important factor anymore. Accessing alternative asset classes without paying big money upfront.