The integration with our Salesforce CRM is great, it's easy to use as well! I wish we could pull in more data from other sources but that may be an issue of time constraints rather than anything about this product itself (we are solving for too many different problems). Great tool overall - integrates seamlessly into sales force crm which makes things easier when trying new products out or comparing them against eachothers offerings/features.- It can help us track who has interacted wtih whom so far- Helps keep tabs at one place instead if having multiple spreadsheets all over your office / department etc.