I like being able to create my own custom audiences, but would love if it had more capabilities as far as segmentation goes. Also i wish there was an API that made everything easier for mobile apps or widgets/widgets in general. It's great to be using this tool daily now especially with all of the changes happening right now regarding privacy issues being addressed by multiple companies/government agencies etc. The main reason I use freshmarketer is because you can do so much with their tools. There are other ways to tackle some things such as google analytics tracking, but nothing comes close when it come to being hands off and getting results quickly. If you need to implement new marketing tactics fast then fresh marketer will help out a lot! We're starting our journey into implementing social media advertising (Facebook ads) at the moment. Using freshmarketing we've built ad campaigns targeting specific segments of users such as those who.