I like how easy it is to use. It's also very affordable for small businesses. There are too many programs out there, but this one has been working well with our clients. We have not found anything we dislike about their product yet. If you're looking for something simple and inexpensive, this is the program for you. We have been using DataBridge to help us track all of our marketing campaigns. It allows us to see what campaigns are performing best and which ones need more attention. The ability to see things from different perspectives helps us make better decisions.