I've bought replacement iPhone and iPad cables so many times only to throw them away after a few uses. What happened to the cables took forever. like all the extension cords in my garage that I inherited from my parents 30 years ago. The difference is that these tiny cords will always bend, get stuck in tiny tight places, and it's not the cord itself that breaks, but the contact patch, which has enough surface coverage to ensure good contact in the early stages, but the ears from friction and time, and eventually fail. The cables here seem great, and the endpoints that go into my iPhone are nice and new. Time will tell, but eventually they're also likely to fail, which is another reason new contactless chargers and Bluetooth interfaces will continue to supplant hard physical connections - but this will likely result in faster failure of semiconductors in an iPhone or iPad versus an inexpensive and easily replaceable $20 physical cable.
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