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1 Level
1284 Review
54 Karma

Review on BrandTotal by William Stewart

Revainrating 5 out of 5

Great Platform for all stages across buyer's journey

The ability to integrate the Brandtotal platform with various 3rd party platforms such as Salesforce Marketing Cloud and Hubspot has been really helpful in our CRM strategy. I can easily pull information from within these tools and it makes my life so much easier! I have had a couple occasions where the service could be improved (such as when we lost the connection to our Salesforce account) but this is something that was likely due more to human error than the fault of Brandtotal. We are able to see what is important about our customers and how they behave within our sales funnel. This helps us know who is most likely to buy or become a customer, allowing us to target them effectively.

Pros
  • Ease Of Use
  • Easy Integration With Various Platforms
  • Customer Success Manager Makes Everything So Much Simpler And Faster.
  • Ability To Track Key Data Points for Our Customers Such As Purchase Intentions & Conversions That Help Us Understand Their Behavioral PatternswithinourSaaSFunnelToHelpGuideOurSalesStrategyAndMarketingCampaign
Cons
  • There are disadvantages