The ability to create beautiful campaigns in relatively short periods of time, which allows for quick turnaround times that are necessary when running an e-commerce business as well as having a variety of targeting options available is great! We were able to test different ad types before committing them permanently into our account without spending too much money up front or at least not more than we needed. I've heard some people complain about how easy it can be to get lost within their dashboard but this was my first experience using Ads so there's always something new you have to learn every day (ad words!). It has made us aware if what kind of audience prefers certain kinds of advertisements while also allowing me enough flexibility to change things around whenever need arises.