I like that it's easy to use and set up. It is very intuitive and has a lot of useful features, especially the data export function. The support team is also great at responding quickly and helping you out when needed! They are always willing to help with any questions or problems that you might have. I would love if they added more reporting options so that we could see how our campaigns are performing across all channels. We're using this software to manage our affiliate marketing campaigns. It helps us keep track of our leads and sales and helps us optimize them as well.