I like that this software is easy to use for anyone who has basic knowledge about writing content online or publishing articles via social media platforms such as Facebook, Twitter etc.
It's also very good if you're looking into creating more unique posts with high engagement rates in order to get better search engine rankings. There are times where it takes too long when adding images (which can be time-consuming) but overall it works well enough! This tool helps me create engaging contents which people actually want to read by analyzing data from previous published pieces of mine that have been shared widely across different networks.