The platform has been designed in such way, that it can be used by both B2B companies as well as for marketing purposes. It's easy to use even if you're not familiar with tech terminology or methods of working online. There aren't any downsides at all so far! I have no complaints about this product yet but would like more functionality when using their services. They provide very good customer support which helps me solve my questions quickly. We are solving our problems related to tracking website traffic from different sources (social media platforms).
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