I like that it's easy for me, my team or anyone else in our office to use this tool! It helps us track all of our leads from website visits through form submissions into applications/app interviews with ease. The reporting is also very helpful when looking at trends over time which allows us to better understand where we need improvement for future campaigns. There are some minor bugs here & there but nothing major so far. If you want an awesome lead generation solution than look no further - give them a try!! We've been able to see how many people visit each page within our careersite (as well as their behavior) allowing us to make changes accordingly.