This is the first charcoal toothpaste I've tried so I can't compare it to other brands. Pros: My mouth seems healthy and my teeth can get a shade whiter with the right lighting. The main downside for me is that slightly larger charcoal particles get stuck between my teeth when I brush, requiring me to floss every time or there will be obvious blackheads between my teeth. Next time I'll buy another brand and see if it's an issue with all of these guys or just Taylor.
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