You can easily see who is viewing our pages, what they're looking at most frequently etc which really makes tracking ROI easy! The setup process was not as intuitive for some but this could be because we were using an older version than their suggested upgrade path (which may have been more complicated). This does seem like it has potential in terms of how much easier/automated reporting becomes once implemented properly though - if I had one criticism its just minor things such us needing better icons or maybe allowing multiple user accounts per site so people don't need access all together instead having different levels? Not being able track leads directly from adwords campaigns would improve my ability too monitor these very well :).