I like how easy it is to use, even if its not my first time using BIP platform! The user interface could be better but i think this can improve with new updates from SAP (it's an improvement in every release). Try out their demo version before buying anything else because they have many options of free trial versions available which will help understand what exactly do we need or want when purchasing software/product. We are solving our business problems by providing data insights needed at different levels within organization.