I bought 6 rolls of silver. 4 reels were like the photo on the website but 2 reels are totally without the holographic effect. I also noticed that when I ironed the piece, the holographic effect disappeared from the tape it was on. I set the iron to 250 degrees for 30 seconds. The time didn't matter, after a few seconds the holographic effect disappeared. The photos show the difference in the tape I received as well as the lack of a holographic effect after heating.
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