It was interesting to find out. Matte side up, shiny side down. Printed in bright colors and application was easy. The only downside is that the sticker sheet itself is thicker than I would like. Maybe it's just all my years on a CAD cutter doing decals and stuff where all the different films weren't that thick. I just wasn't expecting such thickness and that's it. But it worked. Once I figured out which side to print on, it was pretty easy to do. Just like printing photos. But as other reviews have mentioned, give it time to dry. I let mine sit overnight before applying to metal business card cases. Updated 9/26/17. Rated a 2. Wouldn't recommend this if you're using it for items that get a lot of hand use. I made logos for my brother's business to put on business card holders as a Christmas present for him and they wore out insanely fast. Not at all satisfied. Not sure if it's an ink issue or something, but I don't understand why it's advertised as putting logos on and then rubbing them off so easily. Total boo.
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