Just arrived today so I can't confirm longevity. However, I am very impressed with the build quality and attention to detail on this bracelet. Soft and flexible rubber fits my wrist perfectly. Just right in size. I have several leather, metal, canvas and rubber straps. My two biggest complaints about all of my straps are that they are either too short or too flimsy. This strap is the perfect length. Also, to my pleasant surprise, it's not paper thin like other rubber or leather straps. From what I could measure, the thickness is 3.5mm. Not only is the strap exactly what I was looking for, but as an added bonus, it came with a strap/bar removal tool and a pair of 22mm bars! The white seam fits well, but I would have liked a slightly thicker thread. It's okay though; If/when this stitch gets messed up, I'll sew it up myself with thicker nylon thread. I love this bracelet so much I plan on getting a few more for other watches I have.
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