I like how easy it is because you can do most of the things in one window, which makes everything very organized. As an SEO consultant who works with many clients at once, this saves me time by having all my tools in one place instead of doing multiple searches online. There isn't much. It seems as if they are still looking into expanding their features so maybe keep up with trends! We use it mostly for creating content ideas but we also have used it for other marketing purposes such as building our email list or promoting events.