I've been buying this toothpaste for my son for many years and use it myself occasionally as it doesn't leave that "pasty" toothpaste taste. So I stocked up on 10 tubes for a while and became aware of the new packaging design. "A new look, SUCH A GREAT FORMULA." Well I haven't bought this in a while due to buying multiple tubes at once, but when I compare the ingredients list to an old tube, this is clearly not the formula , which we used previously. The ingredient list is significantly longer as several new CHEMICALS have been added to the formula. I will be returning all 10 whistles and changing brands. I do not agree with direct LHA or adding unnecessary chemical ingredients to CHILDRENS toothpaste.
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