These letters are very suitable for outdoor advertising. They are thick enough to be durable and don't tear easily. I used tweezers to remove it from the backing and place it on the sign. They easily detached from the substrate. They obeyed the aluminum-colored "Private Property" sign. Here's a placement tip. Put your letters on wax paper, they won't stick forever. This allows you to adjust the orientation. Fold the wax paper slightly below the top of the letters. Then glue the tops of the letters first. When they are where you want them, slowly slide the wax paper out from under the letters.
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