I love how easy it is to use, you can create your own templates or import from other apps like Photoshop/Illustrator very easily (and have more control over them). The price for this software could be cheaper but its something that's worth paying at least $20-25 if not less than what they charge now because of all their features included in one program! It has everything we need as an agency including custom designs with multiple colors options per template which makes working together easier when creating new workflows within our team members' projects without having any issues about color matching across different teams.