I like that it is easy to use, has great customer service (both live chat as well via email)and can help you get what your looking at! The only thing i dislike about this software so far are how slow loading times seem compared other programs out there(like Google analytics).
But otherwise everything seems good in my opinion!! Give them an try if they have any of their products available through AWS or GCP cloud solutions - They will make things easier by offering more integrations into those platforms which makes using these tools much simpler than having all data stored locally within one system/application.- Analyzing traffic flow- Understanding user behavior & patterns across different channels.