The platform is very intuitive to use - so much that even non-technical people can understand how it works! It's also easy for our team of marketers to navigate through all aspects of their accounts from one place.
I wish there was an easier way to view analytics in real time as we are always looking at ways to improve performance across channels/funnels etc. We have been able to easily identify areas where improvement needs to be made without having to go into each channel or funnel individually which has helped us focus efforts towards those with higher potential ROI.