I've always heard and read about the reputation of Skechers shoes - that they are sooo comfortable! Relatives and friends swear by it and replace their worn out Skechers with a new pair of Skechers. So I thought maybe it's time to try them out for yourself and see what the hype is. And that is absolutely correct. You are cozy. All my life I've been a fan of Nike and Adidas sneakers. These 2 brands worked for me, but I can't say they're comfortable to wear, especially on long walks. But not Skechers, they are certainly very comfortable. I wore them for quite a long shopping spree and when I got home my feet felt good. The memory foam insoles were soft and cushioning. The fit was perfect. Back and ankles do not rub. Hacking is not required. Now I buy Skechers.