The taste is slightly different, it has notes of coconut but also maple-caramel flavor. Maybe it's almonds. I mixed it with fruit and the like in my frozen vitamin mix and everyone who had it at home said it was gritty and could tell a powder had been added. Some liked the taste, some not so much. It's not terrible, more personal preference. If you are used to powders this may not matter, if you are new to protein powders this may be a factor. Overall this is a good product and time will tell if we get used to it and if it helps with muscle building. I might try yogurt next time to see if it reduces the grain.
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