The most important feature I like is that it allows me to target specific audiences in my ads without having any personal information about them (except for age). It's also very easy when you're just getting started with AdWords or other ad platforms because of how intuitive everything looks/works! In terms of being able to find out more info - there are some things where they don't make this as clear so be sure your asking questions properly before signing up but otherwise its really good!! Nothing at all actually. Its been great working through Google Ads support team who have helped us understand what works best within our business model & created highly targeted advertisements which drive traffic back into website content pages etc.