I like that it is easy to create campaigns, set budgets & track results for each campaign in one place! It's also very simple with how much control we have over our ad spend (and what not). The customer support can be slow but once they get back at ya - its great!! We are able solve most problems within minutes or hours instead waiting days/weeks as some other platforms require us do wait until their team gets around too them first before even getting an answer from someone who knows anything about FB Ads platform :).