The ease of use of the tool and its ability to target our market. The ability to use multiple platforms and devices to reach our target market. The tool is easy and intuitive to use. There is nothing that I dislike about the product. I would recommend to use the tool to reach your target market. We are able to reach our target market with ease. We are able to target our market in all devices and platforms. The most powerful part of this software is the ability to create custom audiences. It's an easy way to target specific people in a specific area with certain interests. I wish there were more options for creating segments, like by age or gender. But it does what it says it will do - deliver targeted messages to users who are close to you. We're using it to send out emails to customers who have a certain product or service they may be interested in.