I like that it is very easy to use, but also very flexible once you get used to it. It is not as robust as some others out there at this time, as far as page builder goes. I have found that it works well for me, but you really need to try it first. The best thing about pulse is that it is free. There are no costs for the product itself. You can test it and see if it meets your needs. The most important thing is that you are able to build what you want with ease. We needed a website that allowed us to be creative and have our own unique look without having to rely on our designer! I am a graphic designer by trade so we do design work for clients. This helps give us that creative freedom to create something that isn't just "cookie cutter." We were able to do that here.