The product looks quite interesting, but I'm not sure if it would benefit us. At first glance it does seem like a neat tool to use to identify any issues with your website visitors (or to track where your clients spend their time), but beyond that I'm not sure how useful it is. I'd like to see it better explain itself and tell me exactly what it thinks it can do. Also, we're looking at ways to improve our current web analytics solution, so while I think this might be something worth exploring further, I'm also wary of spending money on something that may end up being an expensive "nice to have" instead of a real need.