The ability to create customised reports which are both visually appealing as well as informative is what I like best about this tool so far, it's easy enough for even non-technical users to use without any problems at all! It would be great if they added more languages (like Russian) in their list of supported ones but otherwise everything works perfectly fine - no complaints here either :). Automating some repetitive tasks that were previously done manually by us has been quite useful too since we're able to save time doing other important work instead :).