The tool has an easy to use interface for both beginners as well as advanced users. Its features are very comprehensive compared to other similar products in this space. I have been using it since its early versions back then when it was called Curalate but haven't had any issues so far. As mentioned by another reviewer, you need to be aware that some data can be collected/read from your website which might not feel good if you're concerned about privacy. You have complete control over what information is stored or shared with third-party applications (if opted into).
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