I like that it gives you all of your social media accounts in one place so its very easy to manage them from there! It's also nice because if something happens with any account (like someone deletes my twitter or Instagram) then i can fix everything at once rather than having multiple tabs open for each service which is annoying when trying keep track while working online/on phone. Sometimes things don't update immediately but they do eventually after refreshing several times - usually within an hour-ish sometimes sooner though not always later depending how busy our servers are getting haha!! But overall this has been great as far back tracking old posts etc.,.