I like that it allows you to create your own text without paying for an expensive font license! Also there are so many options in formatting which makes this program very flexible at times as well when creating different styles within one logo or wordmark look/feel etc.. Overall great tool but sometimes can be confusing with all its features especially if not used often enough!! Still learning how everything works along w other tools suchs Adobe InDesign & Text Toolkit Pro but getting better everyday after using This software just over 2 weeks now. Creating my first ever book cover layout (with some help from others who have been working together). Very helpful once we got into adding images too because then was able edit them easily by moving their position around instead of having another person do each image manually while editing our final work product! A lot quicker than doing by hand.