I like how easy it is to use this plugin for creating custom short codes, which can be utilized in any wordpress site or blog with ease! There are some issues that could sometimes cause problems while using plugins such as W3 Total Cache Plugin (which we were utilizing at one point). We used those two together so there was an overlap issue where they would both affect each other's functions when trying to activate them simultaneously - not sure if thats because I am unfamiliar w/ caching tools but its something you should look into before deciding whether these work well enough independently from others already installed within your Word Press environment. The benefit lies moreso upon having multiple accounts under different usernames being able to utilize their own particular set-up without affecting another users account settings etc.- no need anymore to go back & forth between 2 separate blogs / websites just to add new functionality via adding additional plug ins.