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727 Review
35 Karma

Review on Ad Lightning by Mark Deuschle

Revainrating 4 out of 5

Flexible Fraud Detection Solution: Ad Lightning

The product is very flexible allowing us both high levels of customization while also facilitating quick adoption by other clients who are just starting out with similar integrations or looking more advanced options we can leverage later - which as you know takes time in this business! Currently there isn't much functionality yet; however I'd guess given enough interest from customers it will be added shortly. But for now having even what's available already would provide fantastic benefit - especially for smaller companies working together in markets like video where small wins really do make a difference- even if only between competitors in bidding. We're solving fraud problems using automated rules/policies across different types of publisher formats (display, rich media etc). The dashboard is very easy to use and understand. It has an in-depth reporting capability which can be used by all levels of users. I have been using it for over 2 years now and there are no major issues with the product. It would be great if they could improve the UI/UX and add more features like geo targeting, etc. We use this tool for monitoring and blocking malicious traffic from our websites. This helps us track down fraudulent traffic and prevent them from reaching our website.

img 1 attached to Ad Lightning review by Mark Deuschle



Pros
  • The dashboard is easy to use and understand
Cons
  • There is nothing much to dislike about the tool