I have tried three different third party watch straps before. Until I got this one, they all fail in less than a week. In fact, they break easily. The pressure tape comes first, then after a few days the rest of the tape gets stuck and tears. All of these straps used a harder plastic than the original, so they break easily. Zerofire uses great material, better than the original. It's soft and durable and my daughter loves the patterns. I'll admit that she's extremely active and rude on the alert, but that just goes to prove that Zerofire is cool! She's been wearing it for a while and I'll keep updating it because I love a quality product!
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