This was my son's favorite toothpaste but for some strange reason they changed the formula without telling anyone and he hates the new flavor. The only change that made sense was the removal of vitamin C instead of non-acidic vitamin C. The rest of the changes don't make sense. The product now contains twice as many ingredients/chemicals as before and more artificial sweeteners to hide more soda; Here is the list of the old formula: Purified Water, Organic Glycerin, Hydrated Silica, Calcium Carbonate, Cellulose Gum, Vitamin C, Organic Green Tea Extract, Kaolin Clay, Organic Xylitol, Organic Coconut Oil, Activated Charcoal, Coconut Glucoside, Organic -Strawberry Flavor Extract, Organic SteviaNew Formula: Organic Aloe Barbadensis Leaf Juice, Soy-Free Vegetable Glycerin, Calcium Carbonate, Hydrated Silica, Organic Coconut Oil, Xanthan Gum, Potassium Cocoate, Ascorbyl Palmitate, Organic Fragaria Sinensis Fruit Extract/Powder, Organic Rubus Idaeus Fruit Extract, Organic Eugenia Caryophyllus Oil, Organic Vanilla Planifolia Oil, Siraitia Grosvenorii Extract, Hexane-Free Organic Stevia Rebaudiana Leaf/Stem Extract, Organic Azadirachta Indica Extract , ubiquinone, carbon
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