I love that you can post right from my phone or computer without having to go through an app first. It's easy for me as someone who is not tech savvy at all but knows how to use most apps out there in general. There are some things about this program that could make life easier like being able to see what posts get more engagement than others so i am only posting those types of content instead of just randomly putting stuff up because sometimes people don't even read them anyways. If anyone wants something simple yet effective then give this one a try. You will never regret using this software ever again once you start seeing results with their help!! Getting new followers/engagement which has helped grow our business exponentially since we started using SOOMPH.