I like how easy it is to use, even if you are new to data collection with this platform. It's intuitive, fast loading and has great support from their team behind the scenes when needed which always makes me feel very comfortable using them. Their dashboard looks really outdated compared to other competitors in our space so we have not seen all of its capabilities but overall it works as expected. If your looking for quick turnaround times then this will be right up your alley! We've been able to quickly get up to speed about user behavior by simply adding some code and collecting data within minutes instead of hours or days (at least that's what happened previously).