I love that it is FREE! It's easy to use, has lots of categories (like beach/beachy) etc., loads fast & you can easily share via social media or save images directly into my own photo library so they're always available when needed - no need to keep searching through files as there are many options in one place :) Really helpful if looking at some beautiful places where we've been with friends / family but not taken any pictures ourselves yet. There aren't too many filters which might make people think 'there must be something wrong' but really all these features just add more beauty ;).