I spent quite a bit and also got a branded children's watch but they were all analog watches. They looked lovely but became a wrist ornament as my kids are too young to read watches. We decided to give them a digital clock so they can start reading time as numbers and just understand the concept of time. I didn't want to spend too much money either so it's perfect as it's beautiful and functional. The watch comes in a variety of colors so I was able to find a color and shade she liked to make sure she would accept it. The numbers are large and easy to read on the dial. We have purple, and when turned on, the backlight turns purple. If you hold down the light button, it switches to a multicolored display that flashes in different colors. You also get an alarm clock and a stopwatch feature. Supposedly waterproof, but we haven't tested it and don't intend to. Overall very happy with this product.
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